I help women, founders and organisations build AI fluency and brand clarity, so they can stay relevant, work smarter and lead with confidence in a world that is changing fast.
Unmissable is the mission. AI and Brand is the answer.
Right now, AI education is either too technical, too tactical or too male-coded. It is full of jargon, bro-energy and generic advice that does not speak to the realities of women building careers, businesses and confidence in midlife.
At the same time, brand has never mattered more. As AI floods the market with sameness, the people and businesses who become unmissable will be the ones who combine visibility, clarity and human distinction with the right use of AI.
This is where the work sits.
The women who thrive next will not be the ones who shout the loudest or learn to code the fastest. They will be the ones who know how to think clearly, use AI intelligently, communicate their value and build trust in a crowded market. That is why the work sits at the intersection of AI fluency, brand strategy and women's visibility.
You're not late. You're the best-equipped person in the room.
A newsletter, the 30-day Sprint, courses and a community designed to help women build real, practical confidence with AI. No jargon. A bit of sparkle.
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Faster is not the same as more meaningful.
Strategic advisory at the intersection of AI, brand and visibility, for founders, agencies and organisations who refuse to be a best-kept secret.
Explore Advisory →
Not networking. Better.
An event-led community for women. Supper clubs, workshops and experiences designed to help women meet, think, grow and get seen. The way in is simple: show up.
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Switched On is the digital base. A focused, evolving learning space for women who want practical AI fluency, sharp thinking, and tools that keep pace with how fast this moves.
This is not another chaotic content subscription. It is one place to get properly fluent, the how and the whole conversation, on a mission to switch a million women on to AI.
Women who know they are capable, but feel the AI conversation has raced ahead without them. No patronising. Never the sense that it is too late.
People who want to use AI and brand more intelligently to sharpen positioning, increase visibility and create more leverage in their business.
Teams and leadership groups who want smarter, more human conversations about AI, relevance, visibility and the future of work.
Talks on AI, brand, visibility, women and the future of work. Strategic, warm and culturally fluent. The aim is to move a room from passive interest to real conviction and action.
This comes from a strategist, a marketer, a builder of communities, and a woman deeply interested in how people stay visible, valued and powerful in changing times.
Thirty years in brand, ten of them at Google, where I helped launch Bard in the UK and built Digital Garage, the free skills programme that trained over a million people, the majority of them women. Now I bring that to the women too often ignored by the mainstream AI conversation.
Switched On lands in your inbox every week, with the gossip you actually need to keep up. Free, sparkly, no jargon.
Build personal fluency, bring smarter AI into an organisation, or sharpen your brand for an AI-shaped market. There's a door here with the right fit.